Contains the most important introductory business topics that give students the perspective they need to understand how a business works, whether it's a multinational company, or a single owner consulting firm.
All of the examples and resources have been developed to help students and instructors understand and engage with the contemporary business world.
High quality video cases have been a staple of Contemporary Business. See what's new for the 14th edition here:
- Table of Contents
- Video Series
Hit & Miss, Business Etiquette, Going Green, and Solving an Ethical Controversy help students apply the concepts to real world scenarios.
