International Business, 8th edition enables students to become better, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen, and Moffet balances conceptual understanding and knowledge of day-to-day realities, while addressing the international concerns of both beginning internationalists and multinational corporations. Covering all key aspects of international business, the authors emphasize a few key dimensions: emphasis of context, the role of government in international business, focus on small-and medium-sized firms, and need of social responsibility coverage.

Interactive
Sample Chapter:

We'd love to get your
feedback about this new edition.
Click Here to participate in a review.