Essential Business Tactics for the Net, Second Edition

Larry Chase
with Nancy C. Hanger

Welcome to the Companion Site!

For each chapter in Essential Business Tactics for the Net, Second Edition, there's an online Resource Center. Each of these centers contain site reviews that are related to the chapter's topic. These reviews were selected from the thousands of reviews of Larry Chase's Web Digest For Marketers. They were selected for this site because they represent the best in their respective categories. When you purchase Essential Business Tactics for the Net, you receive a year's free access to those Archives. The Introduction to the book gives you details on where to find the password within the book. In the meantime, enjoy this resource center. Click here for more about the author

• Chapter 1 - Cutting Costs Across Your Enterprise: How to Run a Tighter, More Competive Ship
• Chapter 2 - Using the Net As a Resource For Human Resources
• Chapter 3 - Mining The Internet For All Its Worth
• Chapter 4 - http://007
• Chapter 5 - Your Brand Image and the Internet
• Chapter 6 - Retail: Setting Up Shop On the Internet
• Chapter 7 - Online Events, Promotions, and Attractions: How to Make A "Scene" and Draw Them In
• Chapter 8 - Direct Marketing and Sales Support
• Chapter 9 - PR, The Internet Way

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