Essential Business Tactics for the Net, Second Edition
Chapter 9 -- PR, The Internet Way
Edit Pros
How well are you communicating? Take the Great Grammer Quiz to find out.
If you fail, EditPros may be your answer. They will prepare effective
written communications for you to sopplement your editorial and communications
efforts. Browse the online newsletter and tutorial for writing tips and
techniques, or simply access the business news email directory of over
250 magazines and newspapers to do some communicating of your own.
Publicity.com
Publicity in all its forms is the focus of this online magazine, which
doubles as a showcase for Media Relations, Inc., a Minneapolis-based public
relations firm. You'll find plenty here on how to get publicity and how
to use it, plus success stories, insider tips, industry news, special
Internet information, and how to avoid (or handle) public relations disasters.
There's something to be said for learning from professionals who are willing
to share their unique insights.
PRSA (Public Relations Society of America)
PRSA does a nice job of serving its members and informing the public at
this site. Publicly accessible resources such as PRSA's Tactics newsletter
provide visitors with good information about developing and managing media
campaigns. A searchable member resume database allows visitors to mine
the organization for potential employees. Those on the other side of the
employment equation may want to take a look at Tactics classified advertising
section for career opportunities. Drilling further into the site yields
a wealth of information in specific areas of practice such as technology,
environment, association work, and others. And, knowing that all this
fabulous information has motivated you to join, PRSA has conveniently
provided an online membership application form.
Ewatch
Ewatch will monitor Internet newsgroups and Web sites to let you know
when the grapevine is bussing. All you do is provide keywords and, in
the case of Web watching, the URL's you want monitored. Each day, Ewatch
will send you a summary report via email or hax of the days gossip, news,
and site changes. The nice thing about the Ewatch service is that, unlike
other Web alerts, Ewatch allows you to specify items, words, or sections
of a site to monitor for change, so you don't waste your time rushing
back to a site to see that the only change is the background color. Pricing
starts at $295 per month at the time of writing.
A Manager's Guide to Newsletters
If you publish a newsletter for marketing, employee or member communications,
then this site is for you. Each week, a free chapter of the soon-to-be
published Manager's guide by the Newsletter Company is available for download.
In exchange, readers are asked to complete a brief questionnaire designed
to provide editorial feedback and marketing information. The book focuses
on newsletters from a management perspective; i.e. the strategy, tactics,
and administration needed to achieve corporate objectives and produce
a successful and effective newsletter.
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ISBN 0-471-40397-0
336 pages
March, 2001
Wiley
Computer Publishing
Timely. Practical. Reliable.
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