Web Metrics: Proven Methods for Measuring Web Site Success
Jim Sterne
Reading the book? Great. Want to follow along online? You're in the
right place.
Here are the links (by chapter) so you can easily find the sites mentioned
on paper. Be forewarned, paper is static, but the Web is not. Some of
these pages are not going to be the same. Heck, some of these sites may
no longer exist! But at least you have a starting point...
Chapter One: The Web Is Great: Get Over It, Get on With It
Chapter Two: Measuring Measurement
Chapter Three: Raising the Flag, Convincing the Boss
Chapter Four: Web Measurement Standards
Chapter Five: Sawing Logs
Chapter 6: How Good Are You at Making Noise?
Chapter 7: How Good Are You at Buying Noise?
Chapter 8: Measuring Web Site Performance: - The Need for Speed
Chapter 9 :Calculating The Caliber of Content
Chapter 10: Well-Marked Trails: Measuring Web Site Navigation
Chapter 11: Calculating Conversion
Chapter 12: Maximizing Customer Information: The Personalization Continuum
Chapter 13: Measuring The Value of Online Customer Service
Chapter 14: Field Studies
Chapter 15: Making It Work by Bringing It All Together
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