ADVERTISING ON THE INTERNET, 2ND EDITION, by Robbin Zeff and Brad Aronson
If you look at a traffic report from any major U.S.-based branded Web
site, 20 to 60 percent of users will be from outside of the home market.
Users are coming from the four corners of the globe, and the savvy business
is trying to figure out how to fit into the global marketing capabilities
of the Internet. This chapter will look at tips, tools, and concerns involved
in advertising online to an international audience.
We're providing these online resources to accompany those already in the
book.
- http://www.euromktg.com
The definitive resource for everything on going global with your Internet
business.
- http://www.ch7europe.com/
A site dedicated to news and case studies about Internet marketing and
advertising in Europe.
- http://www.headcount.com
Global Internet usage statistics.
- http://www.clickz.com
From the ClickZ site you can go to a link "International articles" and
read different articles covering tips and tricks for international web
marketing.
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ISBN 0-471-34404-4
448 pages
August, 1999
Wiley
Computer Publishing
Timely. Practical. Reliable.
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