Twitter for Good: Change the World One Tweet at a Time
August 2011, Jossey-Bass
US $24.95 Add to Cart
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Twitter For Good
Twitter For Good
Change the World One Tweet at a Time
By Claire Diaz-Ortiz
with a forward by Biz Stone
“Twitter’s a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world-changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real-life examples.”
—@craignewmark, Craig Newmark, founder of Craigslist, Inc.
It is no big secret that big businesses and nonprofits are enamored with social media: how to do it, why to do it, and the ways to do it better. Twitter has enabled us to follow our favorite celebrities, connect with people half way across the world, get instant updates about political elections, and receive immediate responses to anything we are thinking. However Twitter has the capacity to achieve much more than act as social information site: it has the ability to change the world and makes changes in areas our world needs them most.
Twitter elevates the individual voice by creating a simple platform where open communication reigns. Claire Diaz-Ortiz’s notable new book, Twitter for Good: Change the World One Tweet at a Time (Jossey-Bass; September 2011, $24.95; 9781118061930), presents the first comprehensive guide showing organizations how to harness individual activism via Twitter as a force for social change.
Twitter for Good is the first definitive guide outlining how to use Twitter to create larger strategies for caused-based campaigns. Diaz-Ortiz, an international speaker who leads social innovation at Twitter, introduces a five step model that dives deep into the specific strategic steps needed to build and effectively promote cause-based campaigns. Specifically, this book will teach you:
? Why a Twitter strategy is so important for your organization.
? Why you need a goal for your account, and how to craft one.
? The best way to use Twitter to catapult your organization’s mission and good works to the world.
? Why you can’t get anywhere on Twitter if you aren’t tracking your results.
This is an immensely practical guide, not only for non-profit organizations and social enterprises with pro-social goals, but also for any entity that wants to make a difference in the world. Just as Twitter is a tool for enabling individuals to reach their personal and professional goals, the ideas in this book can and will help anyone enact positive change.
Twitter for Good is the definitive guide for all innovative leaders in non-profit and for-profit sectors who want to use Twitter to achieve their cause-based aims.