Psychology & Marketing

About the Author:

Dr Adrian Sargeant is the Robert F. Hartsook Chair in Fundraising at the Center on Philanthropy at Indiana University. Professor Sargeant is a leading international expert in fundraising research, with extensive expertise in donor loyalty and retention, and the application of marketing principles to fundraising. He was on the 2010 Nonprofit Times Power and Influence List in the US, and was voted the third most influential person in UK fundraising by readers of Fundraising magazine.

Dr Jen Shang was the world’s first Philanthropic Psychologist. She is Assistant Professor of philanthropic Psychology at Indiana University’s School of Public and Environmental Affairs. Her research interests include philanthropic psychology, donor behavior, fund development, and nonprofit marketing.