Psychology & MarketingMore Press Releases related to this journal
Sargeant. A, Shang. J, “Bequest Giving Revisiting Donor Motivation with Dimensional Qualitative Research”, Psychology & Marketing, Wiley-Blackwell, August 2011, DOI 10.1002/mar.20424
About the Journal:
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M publishes articles which use psychological theory to better understand the various aspects of the marketing of products and services, and which are designed to be of interest, concern, and applied value to its audience of academics and professionals in the fields of psychology and marketing.