Franchising For Dummies, 2nd Edition

MSA Worldwide Announces the Franchising For Dummies Seminar Series to be held in the fall of 2011

Based on the highly successful book Franchising For Dummies®, the seminar series will provide prospective franchisors information they need to decide whether franchising is the right expansion strategy for their company. Business owners will gain an understanding of the franchise regulatory scheme in their country, the requirements for the proper design and development of a successful franchise system, the anticipated investment required and the steps necessary to complete the franchise development process.

While compliance with franchise laws is necessary for the development of a franchise system, it is not sufficient for new franchisors simply to meet the regulatory requirements of preparing and registering a disclosure document and franchise agreements.  “In this economic climate, it is essential that a franchise program is structured as both marketable and sustainable.  A successful program will also achieve the goal of replicating the brand experience in each location,” says Michael Seid, author of Franchising For Dummies® and Managing Director, MSA Worldwide. 

“In addition to working with experienced franchise business advisors, selecting lawyers who understand both the business of franchising and how to integrate the company’s franchising strategy into the necessary legal documents is the one of most crucial decisions franchisors must make,” says Kay Ainsley, Managing Director of MSA Worldwide. “We are privileged to work with some of the most experienced lawyers of leading franchise law firms on this series.”

Event dates and cities:

September 20: Philadelphia – Lane Fisher, Fisher Zucker

September 23: San Francisco – Charles Miller, Bartko, Zankel, Tarrant & Miller

October 6: Tampa - David Beyer, Quarles & Brady

October 12: Dallas – Ann Hurwitz and Will Woods, Baker Botts

October 14: Boston – Arthur Pressman and Andrew Loewinger, Nixon Peabody

October 25: Atlanta – Rupert Barkoff, Kilpatrick Townsend & Stockton

October 25: Washington, DC – Lee Plave and Marisa Faunce, Plave Koch

November 2: Los Angeles – Jon Solish, Bryan Cave

November 8: Miami – Michael Joblove, Genovese Joblove & Battista

November 11: Chicago – Stuart Hershman, DLA Piper

November 15: Columbus – Herb Hedden and Judy Marsh, Vorys, Sater, Seymour and Pease

November 17: Denver - Kim McCullough, Ballard Spahr

November 22: Toronto, Canada – Larry Weinberg, Cassels Brock

November 29: Minneapolis – Brian Schnell, Faegre & Benson

December 8: New York –David Kaufmann and David Oppenheim, Kaufmann Gildin Robbins & Oppenheim

Click here for further information on the Franchising For Dummies seminar in your area. To register, contact Kim Ellis, Senior Consultant at kellis@msaworldwide.com.

The Franchising For Dummies seminar will be a full day program.  Lunch will be provided and attendees will receive a copy of Franchising For Dummies®. There will be break time scheduled during the program as well as ample time for questions.  All of the speakers will also be available after the seminar by telephone to discuss issues not discussed during the program.

Seminar Fee: One-Day Seminar - $295.00.