The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
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The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
With today’s digital revolution, information overload is inevitable. Are we in the age of enlightenment or are we lost in translation? Everyday businesses are underestimating, missing or seeking to understand the bottom line impact of the social and mobile web. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets - and it is nothing short of disruptive.
Today’s biggest trends —the mobile web, social media, gamification, real-time—have forced businesses to rewire the way they think and run. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding "egosystem," in which everyday people believe their lives deserve 24-hour broadcasts. At the heart of all of this, a new breed of consumer is emerging—and they're changing the very foundation of business. Businesses need to decipher the significance of this behavior and understand where the social and mobile web are headed to steer their company toward a new generation of customers.
Brian Solis, author of ENGAGE! and principal at Altimeter Group, a research-based advisory firm, is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, influence and culture.
Now, in his latest book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (Wiley; Hardcover & E-Book; $24.95; 978-1-1180-7755-9) he explores each layer of this complex consumer revolution that is changing the future of business, media, and culture. The book reveals how digital culture is changing the landscape of business, consumerism, the workplace, and what to do about it.
“This book is about the new age of business, consumerism and the individual’s role in defining the future of everything. Simply by discussing the experiences we’ve had with brands and business on review sites, in blogs, and in online communities, we’ve created a new world of consumer influence,” says Solis. “The consumer revolution is already underway, and the question is: How do you better understand the role you play in this production as a connected or social consumer as well as business professional?”
Understanding this new consumer and what moves them will help businesses compete for tomorrow, today.
The End of Business As Usual shares critical insight such as:
- How shared experiences are redefining brands in digital consumer landscape and astute brands can now also create and steer these experiences
- How consumer influence is growing, and businesses can use this to their advantage
- Ways to connect with a rising audience (and with audiences of audiences) through new touch points between consumers, brands, and new influencers
- Techniques for creating a culture of change to earn trust, influence, and significance among connected customers
The End of Business As Usual will change the way readers view the world of business, from sales and marketing to customer service and product development to leadership and culture. While other businesses will fall to digital Darwinism, those that adapt will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.