Wiley
Wiley.com

Cause Marketing For Dummies

ISBN: 978-1-118-01130-0
336 pages
August 2011
US $24.99 Add to Cart

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Joe Waters is a well-respected authority on cause marketing and social media for companies and causes. He writes the web's leading cause marketing blog Selfish Giving (http://selfishgiving.com).

Joanna MacDonald leads a cause marketing team at a Boston hospital. With Joe, she is founder of the Six Figure Cause Marketing training program (http://sixfigurecausemarketing.com).