Events Exposed: Managing and Designing Special Events

Lena Malouf (CSEP, AIFD) is a well-known leader in the special event and wedding industries, and the winner of the 2010 Lifetime Achievement Award from The Special Event, the industry's leading conference. Malouf was the founding president of the Australian chapter of the International Special Events Society (ISES), and later served as the ISES International President and on the advisory board of The Special Event. She was the first Australian inducted into the American Institute of Floral Designers, and has worked with countless celebrity, royal, and corporate clients during her 45+ years as an event planner. A dynamic businesswoman and innovative designer, Malouf's outstanding design and organizational skills are balanced by a down-to-earth approach to the business of events. She has contributed numerous articles to event industry trade magazines, has lectured in colleges and universities on event planning and design, and travels regularly around the world as a consultant, teacher, and speaker, presenting her dynamic training programs to students and aspiring business owners.