Doris Inc.: A Business Approach to Caring for Your Elderly Parents

Shirley Roberts is a graduate of the Ivey School of Business. She ran her own consulting firm, Market-Driven Solutions Inc., before becoming a published author and a consumer trend-spotter, whose research and advice were sought by media and large corporations. Shirley was a board member of Parkinson Society Canada from 2006-2009 and was the primary caregiver of her mother for seven years.