The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)ISBN: 978-1-118-13466-5
224 pages
April 2012
US $24.95
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Erika Napoletano was never the prom queen, but that's never stopped her from doing whatever the hell she set her mind to. She's the Head Redhead at RHW Media, a digital strategies consultancy based in Denver, Colorado. The voice behind RedheadWriting.com (a destination for unpopular thoughts and blunt advice), she's also a columnist for Entrepreneur magazine and was recognized by both the Denver Post and 5280 magazine as one of Colorado's top Twitter personalities.