The Business Model Innovation Factory: How to Stay Relevant When The World is Changing
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Don't Get Netflixed!
Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today companies must be capable of designing, prototyping, and experimenting with new business models. CEO's will have to launch two to three new business models over their careers. They are not prepared, and corporate innovation efforts focus only on improving performance of existing business models.
The Business Model Innovation Factory offers business executives the tools and survival skills to create a pipeline of new business models in the face of disruptive markets and competition. It provides an actionable roadmap for CEO's and workers at all levels to avoid being netflixed by doing R&D for new business models.
The Business Model Innovation Factory provides innovators with a set of fifteen actionable principles to guide business model innovation efforts, including:
Realize that you are catalyzing something bigger than yourself
Build purposeful and flexible networks
Make systems-level thinking—and action—sexy
Be creative and engaged in designing the core models that drive businesses, institutions, industries, and cultures
Passion rules—exceed your own expectations and take risks with confidence
Be an inspiration accelerator and inspire many toward the end game: transformation
Innovators need to experiment and embrace the art of discovery. Innovation requires that you get off the whiteboard and into the real world. There, you'll discover how to design for this user-centered world. Don't get netflixed. Make your organization a business model innovator and stay competitive in today's turbulent world.