Scenario Planning: A Field Guide to the Future

Woody Wade (Grandvaux, Switzerland) is the Managing Director of Wade & Company, a management consultancy focused on business foresight, and frequently speaks and moderates on the topic of future trends. Educated in the USA with an MBA from Harvard Business School, Woody is now based outside Lausanne, Switzerland.  With over 25 years' experience in international marketing and strategy development, he has worked during his career for two Swiss private banks in Zurich; served as a member of the Executive Board of the Geneva-based World Economic Forum, the foundation hosting the annual meeting of world leaders in Davos; and was the Marketing Director of the world-renowned Ecole hôtelière de Lausanne.  He's been an independent consultant for the last ten years.