The Joy Fit Club

(New York, NY)—Millions of us face overwhelming challenges with food and weight that seem impossible to overcome. But Joy Bauer has found throughout her four-year series on TODAY and hundreds of success stories that the real solutions for weight issues are much simpler. Filled with motivational stories, satisfying recipes and strategic meal plans, The Joy Fit Club: Cookbook, Diet Plan & Inspiration (Wiley Hardcover; April 23, 2012; $27.99) offers powerful encouragement and real-world advice for reaching your healthiest, happiest weight.

Taking the TODAY series a step further, The Joy Fit Club expands on the individuals featured so that viewers and readers alike can draw inspiration from their unique strategies – how they really coped on a day-to-day basis, how they overcame the obstacles on their long journeys, what they ate, where they found support, how they got back on track when they slipped up and how they overcame particular challenges. These practical personal insights on exercise, nutrition and overcoming setbacks are the ultimate takeaway lessons, in addition to Joy’s expert health advice, including:

Joy’s Winning Weight Loss Rules: 10 principals to live by that will help losers become winners. These rules are common to all successful dieters, regardless of how much weight they want to lose.

Tried-and-True Food Strategies: Joy’s 3-Week Meal Plan broken down into breakfast, lunch, snacks and dinner made with a variety of delicious, nourishing and simply prepared ingredients.

Bonus Recipes from Joy’s Kitchen: In addition to recipes sprinkled throughout the book, Joy includes bonus recipes like Lemon-Ginger Beef and Broccoli Stir-Fry, Chipotle Chicken Tortilla Soup, Sweet Sesame-Crusted Salmon and Eggplant Lasagna.

Featuring the personal stories of 30 courageous men and women who have lost 100, 200, even 300 pounds, The Joy Fit Club represents a transformation in the way people view losing weight. After trying every quick-fix out there, these dieters didn’t want to fail again, and are proof that realistic and balanced eating and exercise plans work (now and for the long haul) if you have the right approach and the core motivation. Of the strategies common to her Joy Fit Club members, Joy identified the specific tactics that resulted in success every time – from A-list celebrities to soccer moms, as well as CEOs, young children, elite athletes and couch potatoes, “Joy’s Rules” have worked for tens of thousands of her personal clients to help them achieve their personal best.

Weight-loss principles often seem simple, but no single weight-loss solution works for everyone. The Joy Fit Club serves to present a foundation of strategies to build on for weight loss, and thirty different maps to follow to get there; a unique approach that allows readers to see healthy principals and winning methods in action, so that they can find success as well.