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The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers

ISBN: 978-1-118-28919-8
272 pages
June 2012, Jossey-Bass
US $25.95 Add to Cart

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Business & Finance, Jossey-Bass


May 23, 2012
San Francisco

Become a Great Communicator by Modeling Great Actors

The Pin Drop Principle:

Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
By David Lewis and G. Riley Mills

A full 91% of business professionals admit to daydreaming during the meetings they attend, and a shocking 39% confess to falling asleep. You certainly don’t want your colleagues to be among them when you have the floor. Whether you are presenting ideas, conveying feedback, conducting difficult conversations, or trying to persuade others, it is your responsibility to ensure that you not only hold your audience’s attention, but engage them so completely that you really could hear a pin drop.

Every great speaker has five traits in common, they are: clear, concise, confident, credible, and compelling. But great speakers don’t always start off that way. Through preparation and awareness of the building blocks of effective communication, anyone can become a more confident and engaging communicator.

In their new book, The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers (Wiley; June 2012; 978-1-118-28919-8; $25.95), David Lewis and G. Riley Mills, founders of one the of the most groundbreaking communication skills training firms in the world, Pinnacle Performance Company, provide a step-by-step master class for anyone wishing to become a more confident, credible and engaging communicator—no matter the audience, no matter the message. Lewis and Mills introduce readers to the same set of performance-based delivery techniques relating to body language, vocal quality and intention that professional actors (and great communicators) have used successfully for centuries, and which Pinnacle teaches to thousands of professionals across the globe every year.  

Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating "objective" and "intention"—the main tools of actors —business people can give their messages meaning and relevance so the recipients walk away knowing why the message is important and what is in it for them.

The Pin Drop Principle:

  • Empowers business professionals with performance-based delivery techniques—from storytelling to vocal dynamics—essential to becoming a great communicator
  • Is written for anyone wishing to engage listeners, establish instant credibility, influence key decision makers, and create a positive lasting impression
  • Is based on the Pinnacle Method, one of the most popular and groundbreaking communication skills training methods

Lewis and Mills’ book is an accessible resource for anyone who routinely needs to present ideas to large or small groups, convey feedback effectively, conduct difficult conversations, and persuade others.