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The Art of Being Unreasonable: Lessons in Unconventional Thinking

ISBN: 978-1-118-17321-3
208 pages
May 2012
US $24.95 Add to Cart

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Praise For The Art of Being Unreasonable

"In The Art of Being Unreasonable, my friend Eli Broad lets us in on his secrets to success in business, philanthropy, and life—and he asks the right questions, looks for the right answers, and never stops working until he gets results. At a time when our country needs to focus on what works, Eli's book is a blueprint for effective public citizenship." —President William Jefferson Clinton

"As a creator of successful companies, Eli Broad has few equals, and The Art of Being Unreasonable clearly shows why. It's also a book that powerfully makes the case that wealth finds its ultimate purpose in public service." —Bill Gates, Co-Chair, Bill & Melinda Gates Foundation, and Chairman, Microsoft Corporation

"The art of being effectively unreasonable has propelled Eli Broad to the pinnacle in four careers. But he also is completely delightful, as is this book. It will teach you how to become a success by merrily bending reality." —Walter Isaacson, author, Steve Jobs, and CEO, Aspen Institute

"Reading Eli Broad's The Art of Being Unreasonable may not turn you into a billionaire philanthropist, but it will surely make you stop and think about the thousands of hours you waste stopping and thinking, when you could be out there doing. Eli is the exemplar of how to succeed in business and in life by really trying and only taking yes for an answer." —Morley Safer, Correspondent, 60 Minutes