Wiley
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Engagement Marketing: How Small Business Wins in a Socially Connected World

ISBN: 978-1-118-10102-5
198 pages
May 2012
US $24.95 Add to Cart

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About Gail F. Goodman

Goodman is the CEO of Constant Contact, a leading provider of email marketing, social media marketing, event marketing, local deals, and online survey tools for more than half a million small organizations.  Gail has revolutionized the way small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members.  Through her work, she has learned a variety of lessons on how small businesses succeed in reaching and keeping customers – all of which she brings to bear in Engagement Marketing.  In 2011, Goodman was named one of Boston’s top 30 innovators by The Boston Globe.  She is a member of the Board of Trustees of the Massachusetts Technology Leadership Council, a member of the Board of Directors of SCORE, and Chairman of the Board at Constant Contact.

About Constant Contact

Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate repeat business and referrals through email marketing, social media marketing, event marketing, local deals and online surveys.  Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.