Social Business By Design: Transformative Social Media Strategies for the Connected Company
May 2012, Jossey-Bass
US $29.95 Add to Cart
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Facebook's IPO is an undeniable milestone for Social Business. Authors Hinchcliffe and Kim explain why Social Business is here to stay.
Dachis Group, the world’s leading social software and solutions firm, today announced the publication of Social Business by Design (Jossey-Bass/Wiley Hardcover; May 2012; $29.99; ISBN: 978-1-1182-7321-0), the definitive management book on how to rethink the modern organization in the social media era.
In Social Business by Design, authors and Dachis Group executives, Dion Hinchcliffe and Peter Kim explore how social, cultural, and technology trends have transformed the business environment and how companies can respond with strategy and tactics to benefit from these changes. Dachis Group Founder, President and CEO Jeff Dachis contributed the book’s foreword and its content draws on the extensive research and expertise of Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective Social Business solutions.
Written as both a strategic overview and a hands-on resource, Social Business by Design shows how to formulate and implement a Social Business strategy and maximize its impact, with in-depth analysis of the mechanisms, applications, and advantages of Social Business topics including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more. These topics are illustrated with examples from high-profile companies including SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented Social Business strategies.
“The days of businesses using social media to simply measure likes and followers are long gone,” said Hinchcliffe and Kim. “From marketing to sales to product development, social media has the potential to transform business at every level of the organizational chart. By reading Social Business by Design, you can find out how.”
Designed especially for large enterprises, Social Business by Design is the first major business book to provide a practical step-by-step guide for traditional organizations on how to realize mature Social Business capabilities that will directly drive growth, revenue, and innovation. Management teams can strategically employ the knowledge in the book as a roadmap to reach maturity with high-impact results and minimum risk.