Wiley
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Website Optimization: An Hour a Day

ISBN: 978-1-118-19651-9
360 pages
May 2012
US $29.99 Add to Cart

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Computing & Technology, Sybex


June 07, 2012
San Francisco, CA

Website Optimization: An Hour a Day Book Launches to Help Online Businesses Test and Improve their Websites

Sybex, an imprint of Wiley, announces the availability of Website Optimization: An Hour a Day (Wiley/Sybex; ISBN: 9781118196519; May 2012) to help guide businesses through all of the intertwined disciplines of online testing and marketing for improving websites and gaining greater return on investments. Written by expert Rich Page, this unique new book helps engage and convert website visitors more efficiently, by using best practices from website testing, web analytics, web usability and online marketing to craft websites that generate more revenue.

The latest guide in the “An Hour a Day” series, Website Optimization: An Hour a Day takes the complex topic of web optimization and makes the process more approachable through step-by-step instructions to help readers create, implement, measure and optimize a strategy for success. Website Optimization: An Hour a Day coverage includes:

  • Optimizing everything from homepage and checkout flows to navigation and other crucial functionality
  • Analyzing site visitors and their on-site behavior to better engage and convert visitors
  • Creating and crafting better test plans and optimization strategies
  • Taking advantage of advanced optimization techniques for mobile pages, email marketing and more
  • Personalizing and targeting the website to better fit visitor needs and behaviors
  • Influencing visitors using powerful trust, social proof, scarcity and reciprocity techniques
  • Establishing an optimization organization framework that drives better results faster

This book has already garnered acclaim from many online marketing experts, including Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2.0, who said, "In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing and web analytics to transform your organization and achieve magnificent success!"

Website Optimization: An Hour a Day is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a full list of retailers, visit www.wiley.com/buy/9781118196519. For additional details about the book, visit www.sybex.com/go/websiteoptimizationhour or the author’s blog at www.rich-page.com.