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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force

ISBN: 978-1-118-33603-8
304 pages
July 2012
US $24.95 Add to Cart

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Business & Finance


July 12, 2012
Hoboken, NJ

Do You Know Who Your Brand Advocates Are?

Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products—they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors.

Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales.

Brand Advocates by Rob Fuggetta teaches readers how to turn enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, readers will learn exactly what it takes to build and activate an Advocate Army, from identifying Advocates to energizing them and tracking results.

By following this strategic and sustainable approach, readers will be able to:

  • Discover who their Brand Advocates are and what makes influential customers tick
  • Create and grow an Advocate Army on digital, social, and mobile channels
  • Reward Brand Advocates by giving them what they crave most
  • Measure results and ROI from advocacy programs

Every company in the world has Brand Advocates. Get more value from social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your business.