Display Advertising: An Hour a Day

ISBN: 978-1-118-17971-0
528 pages
September 2012
US $29.99 Add to Cart

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Business & Finance, Computing & Technology, Sybex

August 28, 2012
San Francisco, CA

Display Advertising: An Hour a Day Now Available to Help Business Professionals Develop and Optimize Online Display Ad Campaigns

Sybex, an imprint of Wiley, announces Display Advertising: An Hour a Day (Wiley/Sybex; ISBN: 978-1-118-179710; August 2012), a new book dedicated to helping business professionals create and maintain successful online advertising campaigns. Written by expert consultants David Booth and Corey Koberg of Cardinal Path, this new guide provides marketers, consultants and business owners the knowledge and skills to develop and optimize an online display advertising campaign.

The latest book in the “An Hour a Day” series, Display Advertising: An Hour a Day is a task-based, hands-on guide to online display ad campaigns. Drawing from the authors’ online marketing client experience, readers are guided through each step through the campaign process, from launching the campaign and measurement, to ad creation and social media advertising, as well as optimizing the campaign.

“Display has been quietly and quickly transformed by advances in technology, targeting, integration, and accessibility. These advances have brought the sophistication of display advertising and performance measurement into the grasp of marketers everywhere,” said Booth. “We want to help everyone harness that sophistication to create powerful display ads.”  

“Our goal was to teach readers the key concepts and best practices, and then provide simple, actionable steps that allow everyone to develop, launch, measure and optimize a successful display campaign," said Koberg.

Display Advertising: An Hour a Day is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit www.wiley.com/buy/9781118179710. For additional information about Sybex, visit www.sybex.com.