Idea Stormers: How to Lead and Inspire Creative Breakthroughs

ISBN: 978-1-118-13427-6
256 pages
September 2012, Jossey-Bass
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Business & Finance, Jossey-Bass

October 03, 2012
San Francisco, CA

Idea Stormers: How to lead and Inspire Creative Breakthroughs





Every organization needs a steady supply of fresh, relevant ideas, but we can’t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of implementable solutions—not to mention true breakthroughs—for any creative challenge. Drawing on his work leading high-stakes ideation sessions at more than 300 organizations, Bryan W. Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques in IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Jossey-Bass; September 18, 2012). Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies. He and his team have helped create and launch products and services worth over $3 billion in annual US retail sales.

In IDEA STORMERS, Mattimore paves a road map to inspiration, including:

  • Techniques to inspire creativity: Top ideation and innovation techniques (including “brainwalking,” finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) as well as the groundwork for organizations to invent their own successful processes.


  • Ideation at work: Mattimore tells how Ben & Jerry’s named a new ice cream flavor; how Thomas’ invented a new, healthier English muffin that now accounts for over 30% percent of sales; how IBM transformed the culture of one of its divisions to make it more innovative; and many more.

With a diverse range of tested ideation methods, IDEA STORMERS is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.