Infographics: The Power of Visual StorytellingISBN: 978-1-118-31404-3
Paperback
263 pages
September 2012
US $29.95
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Infographics: The Power of Visual Storytelling
The influx of information presented to us daily needs to be consumed and processed, requiring new methods of communication. Infographics, in many different forms, are at the forefront of this new way of thinking. The visualization of information is enabling us to gain insight and understanding quickly and efficiently, utilizing the incredible power of the human visual system. – Authors of INFOGRAPHICS
The popularity of infographics (an abbreviation of “information graphics”) has boomed in recent years as brands seek to communicate in a concise, engaging, and visual way. Information design and data visualization are now employed for everything from interactive interfaces to content marketing. By understanding the many applications of this medium, a brand can harness the power of infographics and transform into a truly visual company.
In the new book, INFOGRAPHICS: The Power of Visual Storytelling (WILEY; ISBN: 978118314043; Paperback & E-Book; September 2012; $29.95), Column Five cofounders Jason Lankow, Josh Ritchie, and Ross Crooks provide insight into effective infographic creation. With DIY functionality, INFOGRAPHICS teaches readers how to find stories in data, craft a compelling narrative, and represent it visually for any audience.
INFOGRAPHICS delves into the power of visualization, examining why it is so effective in aiding in the comprehension and retention of complex information. Those wishing to communicate effectively will learn about the variety of applications of infographics, such as internal presentations, interface design, editorial and marketing purposes, and more.
The book also outlines the unique best practices for the development of each type of application, and its helpful dos and don’ts enable everyone from marketers to data analysts to individual designers to avoid some of the common pitfalls in getting started. INFOGRAPHICS also looks at the future of the medium and how visual storytelling will evolve in the coming years.
The design of information is nothing new—but the way we apply this type of design today is. INFOGRAPHICS: The Power of Visual Storytelling provides readers a modern framework for how to use visual communication to attract, inform, and ultimately entertain an audience.
