Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

Social Media For School Leaders: How to Create an Effective Social Media Strategy or a School or District

For the past decade, social media has been disrupting industries, from music, journalism and even higher education. However, many schools and school leaders have been cautious, fearful of the potential negative outcomes that social media can bring – like live commentary.  But the demand that schools market themselves has reached a fever pitch, whether it’s for government dollars, new students or managing their image in their community.

That’s why SOCIAL MEDIA FOR SCHOOL LEADERS (October 2012, Jossey-Bass) is a must-read for all those in education.  Author and social media expert Brian Dixon addresses many of the concerns associated with social media, and helps leaders bring their schools into the 21^st century by showing them how to create an effect social media strategy for their school or district.

He offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.  Additionally, he outlines everything school leaders need to implement social media throughout their campus and community.

“I was inspired to write this book because Facebook has been instrumental in helping us strengthen the communication between teachers, students and parents.  I wanted other schools and districts to be able to replicate our successes, and experience the same benefits that we have,” says Dixon.

Just like websites, which eventually became “must have,” every school district will ultimately need to embrace social media and those that will thrive will be the ones using social media to engage their community, and aggressively enhance and protect their reputation. 

SOCIAL MEDIA FOR SCHOOL LEADERS is the resource that’s needed to help school leaders shift their leadership strategy from communicating to directly connecting with their community and to begin to reap all the benefits that social media has to offer.  With a strong social media plan schools can take control of their brand, image and the community and foster a positive public conversation.