Wiley.com

World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media

ISBN: 978-1-118-23005-3
240 pages
October 2012
US $49.95 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

More Press Releases in:

Business & Finance


VIRGIL SCUDDER, president of Virgil Scudder & Associates, has trained and counseled heads of major corporations for over thirty years, serving in two dozen countries on five continents. Often referred to as "the dean of media trainers," he is a prolific writer and speaker. From his New York base, he regularly comments on current management issues on his blog and in his quarterly column, "In the C-Suite," which appears in each issue of The Public Relations Strategist.

KEN SCUDDER is a writer and communication trainer and consultant. He cofounded Virgil Scudder & Associates in 1990 and, along with having bottom-line responsibility for the office, has conducted media, crisis, and presentation training programs in the U.S., Africa, and Europe.