Power Stories: The 8 Stories You Must Tell to Build an Epic Business
December 2012, Wrightbooks
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Power Stories: The 8 stories you MUST tell to build an epic business
Storytelling - it’s one of the oldest and most effective tools to inspire and persuade, yet it’s a skill which is rarely taught in today’s business world. But when you get it right it can help you seal the deal, increase your sales and be the difference between “yes” and “no.” So how do you identify what power stories you should have in your tool-kit?
Stories are a fundamental part of our human existence – they have the power to influence and persuade in a way than statistics and data never will. Even simple stories have galvanised armies, inspired nations and moved people into action.
In Power Stories, author and entrepreneur Valerie Khoo utilises her expertise in storytelling and business to help you discover and tell the right stories already within you to transform your work and change your life.
In today’s hyper- connected online world of Facebook and Twitter, your stories have even greater potential to impact others than ever before, that’s why it’s more important to get it right.
“I believe that anyone can master the art of powerful storytelling. Communicating the right story to the right audience will boost your business, build your profile and will ensure that you have the edge over your competitors,” Valerie Khoo said.
Power Stories is a practical and supportive step-by-step guide you will learn how to identify:
- The 8 power stories you need right now to impact and inspire others
- Stories that will turn prospects into customers, and customers into raving fans
- The online tools, platforms and techniques you should be using to tell your stories
Whether you’re an entrepreneur, professional or someone who wants to build a successful business, Power Stories is THE essential guide to communicating well-told and meaningful stories.