Wiley.com

Market Your Way to Growth: 8 Ways to Win

ISBN: 978-1-118-49640-4
240 pages
March 2013
US $24.95 Add to Cart

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Business & Finance


December 28, 2012
Hoboken, NJ

Philip Kotler Defines 8 Ways to Market Your Way to Growth

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.

In their book, Market Your Way to Growth: 8 Ways to Win (Wiley, December 2012) marketing guru and the major exponent of "the 4 Ps of marketing," Philip Kotler, and global marketing strategist, Milton Kotler present eight effective ways to grow in even the slowest economy.

Market Your Way to Growth shows readers how to survive rough economic waters by explaining the basic pathways that can deliver growth even in a slow growth economy, including: 

  1. Grow by Building Your Market Share: What is the best way to out-perform your competitors and grow your market share?
  2. Grow by Developing Enthusiastic Customers and Stakeholders: How can your company create fans and develop dedicated supply chain partners?
  3. Grow by Building a Powerful Brand: What can your company do to design and implement a powerful brand to serve as a living platform for its strategy and actions?
  4. Grow by Innovating New Products, Services and Experiences: How can your company develop a culture of innovation and think freshly about new offerings and experiences? 
  5. Grow by International Expansion: How can you identity international macro and micro pockets of high growth and enter them successfully?
  6. Grow by Acquisitions, Merger and Alliances: How can our company grow through identifying attractive partnering opportunities through acquisitions, mergers and alliances?
  7. Grow by Building an Outstanding Reputation for Social Responsibility: How can we improve our company’s social character to win more respect and support from the public and our stakeholders?
  8. Partner with Government and NGOs: Successfully bid to provide services and products that governments all over the word need.

“These are the most perilous times since the Great Depression, yet growth is possible,” says Kotler. “By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."