Mobile Marketing: An Hour a Day

Sybex Announces Latest Book to Popular ‘An Hour a Day’ Series – Mobile Marketing: An Hour a Day

Sybex, an imprint of Wiley, announced today the publication of Mobile Marketing: An Hour a Day (Wiley/Sybex; ISBN: 978-1-1183-8844-0; US $29.99), a step-by-step guide that helps brands plan and implement mobile marketing strategies.

Written by expert mobile marketers Rachel Pasqua, vice president of mobile at iCrossing, and Noah Elkin, principal analyst at eMarketer, Mobile Marketing: An Hour a Day employs an easy-to-follow format to explain the full spectrum of mobile marketing technologies and tactics including messaging, mobile websites, apps, mobile advertising and more. The book focuses on how brands can connect more effectively with always-on mobile audiences.

“Mobile marketing is about audiences, not devices,” said Pasqua. “The key to successful mobile marketing is creating connected moments throughout the consumer’s purchase journey, and this book provides a blueprint for how marketers can do just that."

She also noted that the book discusses how brands can build better relationships with audiences who use devices ranging from tablets to smartphones to research and purchase goods and services.

“Mobile creates almost unlimited opportunities for brands to connect with consumers because mobile devices increasingly permeate every aspect of our lives,” said Elkin. “Mobile Marketing: An Hour a Day shows marketers how to create the kinds of real-time, hyper-relevant experiences that will resonate with their audiences.”

As part of the popular do-it-yourself An Hour A Day series, this new book is full of advice, practical tips, and tactics to help readers leverage the mobile strategies that are best for their brand, ranging from location-based marketing via Foursquare and Yelp, to setting up and managing a mobile commerce site, or experimenting with technologies such as QR codes, ambient communication (RFID and Bluetooth) and mobile broadcasting.

Mobile Marketing: An Hour a Day is now available for purchase online and at retailers nationwide in both print and all e-book formats. For additional information about the book, visit http://mobileanhouraday.com/ and follow the conversation on Twitter using the hashtag #CMOmobile. For a list of retailers, visit www.wiley.com/buy/9781118388440. For additional information about Sybex, visit www.sybex.com.