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Wiley
Wiley.com

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

ISBN: 978-1-118-29534-2
288 pages
February 2013
US $37.95 Add to Cart

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Business & Finance


March 07, 2013
Hoboken, NJ

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

The Lean Entrepreneur:

How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

By Brant Cooper and Patrick Vlaskovits

With foreword by Eric Ries and illustrations by Fake Grimlock

For far too long, the entrepreneurial community has been operating on a fallacy. Aspiring entrepreneurs, blinded by the belief that creating and putting out a good product is enough to find success, soon realize that an outstanding vision is not enough to create a sustained business. While companies continue to develop doomed products, this “Myth of the Visionary” stands strong: people will continue to believe that having a vision and acting upon it is enough to build a successful business. But this path that worked for the few notable visionaries, like Bill Gates and Steve Jobs, is the exception rather than the rule. Entrepreneurial visionaries are not born—they are made. Anyone can be a visionary. All they need is to know how.

In The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets (Wiley; $37.95; February 2013, 978-1-118-29534-2) authors Brant Cooper and Patrick Vlaskovits move beyond the myth, using their own entrepreneurial experiences to provide a four-step framework for building a business based on a product people actually want. Cooper contributes his experience as a startup thought leader and speaker, while Vlaskovits’ talent as an entrepreneur and startup advisor brings an additional source of expertise to this illuminating book. Eric Ries began the “lean” movement with his book The Lean Startup, butCooper and Vlaskovits use their entrepreneurial expertise to expand on these proven concepts, adapting them to suit the needs of the entrepreneur.

The Lean Entrepreneur serves as a universally applicable roadmap to success. Rather than simply explain the concepts, Cooper and Vlaskovits offer a wealth of supplementary materials to ensure that readers can understand how these concepts will improve their business. Enriched with case studies, illustrative graphics, worksheets, and skill-building exercises, the book is a comprehensive guide to evolving a vision and improving a company step by step.

Throughout the book, the authors cover a wide range of best practices for business success, teaching entrepreneurs how to:

  • Approach risk head-on
  • Test market ideas immediately
  • Foster stronger customer relations
  • Test different business model risks
  • Use powerful, low-cost analytics
  • Create a customer funnel based on buyers’ processes
  • Eliminate unnecessary time and effort
  • And more!

The entrepreneurial world is known for being unpredictable, but Cooper and Vlaskovits show that it doesn’t have to be. If armed with the tools necessary to create sustained business, visionaries can and will go far. As a must-read guide for any entrepreneur who wants to know exactly how to create innovative business, The Lean Entrepreneur is the perfect step-by-step guide to taking action and facilitating long-lasting change.