Wiley.com

Social Media Engagement For Dummies

ISBN: 978-1-118-53019-1
384 pages
June 2013

June 17, 2013
Hoboken, NJ

Social Media Engagement For Dummies

Today, the world’s bestselling reference series, For Dummies® announces Social Media Engagement For Dummies(Wiley, 978-1-118-53019-1, June 2013, US $24.99), a comprehensive guide that shows readers how to build and grow relationships with followers and customers, craft customized content, analyze customer responses and refocus and refresh social media campaigns accordingly.

From building trust to sparking conversation to using video and other tools, authors Aliza Sherman and Danielle Elliott Smith, help readers discover all that goes into the most important aspect of today's social marketing.

“Without genuine and meaningful engagement, any social media marketing campaign will fall flat,” said Sherman. “We’re excited to share our own experiences and numerous case studies from big and small companies to demonstrate how to use social media effectively to engage with your customers and prospects.”

"To truly engage in this space actually means you must put people first," explains Smith. "We're talking about connection, human interaction, showcasing your personality and the beauty of give and take: responding when your audience asks, wonders and comments. We're thrilled to be sharing the platforms and experiences that have created such tremendous success for so many as well as the best ways for you engage with your own communities."

Some of the topics covered in Social Media Engagement For Dummies include:

  • Helping readers build and foster social media relationships with potential customers, fans, followers, and current customers
  • Demonstrating how to spark actions, reactions, or interactions--and make things happen
  • Exploring the fundamentals, especially for do-it-yourself small business owners and marketers
  • Building trust and credibility, creating connections, encouraging sharing, using social networks to engage, and using email marketing and SEO to engage

Social Media Engagement For Dummies is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a full list of retailers, visit www.dummies.com/buy/9781118530191. For additional information about this book and related For Dummies products, visit www.dummies.com.