Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More

John Wiley and Sons, Inc., today announced the publication of Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More (Wiley, 978-1-1184-8840-9, March 2013, US $34.99). Author Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide to help readers’ photography businesses succeed.

According to Department of Labor statistics, there are already more than 150,000 professional photographers in the United States, and thousands of serious amateurs are continually seeking to become established. Photography Business Secrets provides proven tips for building a successful photography business and will help give readers an edge over the competition. The book covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking and effective social media marketing.

Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit http://www.wiley.com/buy/9781118488409.