The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business

April 30, 2013

THE ULTIMATE BOOK OF INFLUENCE: The 10 Tools of Persuasion to Connect, Communicate and WIN IN BUSINESS

Are you in the business of selling a product or an idea? For most of us, whether you’re a marketer, sales person or business owner, the ability to influence and persuade others is undeniably one of the most valuable skills you can have.

But in an age that is dominated by digital communication, our powers of persuasion are often compromised by our unwillingness to step out from behind our computer screens and engage in face-to-face communication where our best chance of influencing a decision maker still lies.

In The Ultimate Book of Influence, author Chris Helder addresses one of the most pressing issues facing business today which he has uniquely describes as the ‘E-Wall’ and ‘E-Pong.’

“The digital age has created a virtual electronic wall (the E-Wall) which our clients can now hide behind.  The E-Wall creates a game of E-Pong - bouncing emails backwards and forwards, making deals harder and more time consuming to get across the line. In today’s ultra-competitive business environment, your ability to influence others is a potent advantage and your face-to-face communication skills are more important than ever to get right”, said Chris Helder.

From one of Australia’s most sought after speakers on influence, this must-read business book provides ten essential tools that will enable you to boost your face-to-face communication skills so that you can be confident that you’ll win the sale or seal the deal!

Perfect for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action, the tools in this book will show you how to:

• Read body language and uncover what’s most important to your clients and stakeholders
• Convince others to take action
• Make stronger connections with customers and staff
• Engage, inspire and motivate your staff to achieve more than they thought possible

Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.