Wiley.com

Big Data Marketing: Engage Your Customers More Effectively and Drive Value

ISBN: 978-1-118-73389-9
208 pages
November 2013
US $30.00 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

More Press Releases in:

Business & Finance, Computing & Technology


As Chief Marketing Officer for Teradata Applications, Lisa Arthur (@lisaarthur) serves as an industry thought-leader driving Integrated Marketing Management (IMM) applications for Teradata Corporation. A 30-year technology industry marketing veteran, Lisa has received numerous awards and is a frequent speaker and prolific writer who masterfully combines a distinctive energy and enthusiasm with her keen depth of knowledge when sharing her thoughts on today’s most compelling marketing topics.  Arthur's recent honors include the DMNews 2013 “Marketing Hall of Femme” honoring today's top women marketers; the American Business Association's 2012 Gold “Stevie Award” for Marketing Executive of the Year; and in both 2012 and 2011 she was named a “Woman to Watch” by the Sales and Lead Management Association (SLMA). She is also a Trustee with the Marketing Sciences Institute.

About Teradata

Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit teradata.com for details.