Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

August 12, 2014

How Businesses Invest and Prosper in the World's High-Growth Cities

By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world.

Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. Winning Global Markets: How Businesses Invest and Prosper in the World’s High-Growth Cities is a resource for business leaders and marketing managers who want to optimize their company’s value by picking the top global urban markets in which to invest. It is also a valuable reference for political and civic leaders of global cities who must foster economic growth by attracting multinational corporation investment.

Throughout the book, leading international marketing experts Philip and Milton Kotler make a compelling case why the future of marketing must focus on top global cities and their metro regions.

Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth.

These emerging city markets are critical to company growth and Winning Global Markets provides the vital information and guidelines that companies need to plan accordingly with insight for:

CEOs: Is your company located in the right city regions? If you are an American company, acquire a foreign company and invert to a lower corporate tax city region. Who is your team for picking the right global city regions for company entry and expansion? If a Chinese Company operating in the U.S. and looking for acquisitions, headquarter in Washington, DC to make new political friends to help you jump steep hurdles.

Marketers:  Are you so specialized in the U.S. market that you cannot see the trees from the forest. You company is making more money in global markets than in the home market. Immerse yourself in Asia and Latin America, or your days may be numbered!

Mayors and Governors: Is your city and State attracting enough foreign direct investment and the right kind? Build an international business rolodex like Governor Terry McAuliffe of Virginia and Ron Emanuel of Chicago. Not every Mayor is blessed with the on the job global financial confidence that Mayor Bloomberg had when he became Mayor of New York City.

For Students: Do you really know what’s going on in economic development around the world; or are you still focused on your domestic market. Are you ready for a global career, which means new languages and moving abroad?

As this paradigm continues to shift away from the West and savvy multinational companies focus their attention on growing city regions in emerging markets, Winning Global Markets offers the strategies leaders need to adapt and invest wisely in these burgeoning cities.