How to Stand Out: Proven Tactics for Getting Noticed

ISBN: 978-0-85708-425-5
248 pages
October 2015, Capstone
US $18.00 Add to Cart

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Business & Finance, Self Improvement, Capstone

August 28, 2015

How to Stand out: Proven Tactics for Getting Noticed

New book by leading psychologist uncovers the science of standing out

What is it that makes some people stand out? That star quality that gets them promoted again and again, or asked out on date after date? What helps them get noticed at work, at a party, in life?

Drawing on extensive business school, university and employer research, psychologist and television expert Dr Rob Yeung explores the body language, winning words and confidence-building techniques that have been proven to help people become more successful.

The book provides practical advice illustrated by scientific studies and interviews with executives, entrepreneurs, TV producers and people from all walks of life who share their stories, their worries and tips for making the most of themselves.

 How to Stand Out tackles: 

  • The ‘confidence con’ - how people are often successful despite being afflicted by anxiety and doubt, with examples from sales professionals to singer-songwriter Adele.
  • Superstar speakers - the verbal tricks used by CEOs to prime ministers and how one badly worded email cemented the downfall of one of the most successful companies of the 21st century.
  • Persuasion through body language - the latest research on how non-verbal communication influences people’s decision-making, even who they think should run the country.
  • Creating an ‘i-deal’ job - why enjoying work is a must have for performance in work and life and a proven programme for boosting not only your enjoyment but performance.

Both rigorously researched (with full notes referring to original academic research) and entertaining, this book will help anyone who wants to make more impact personally or professionally by teaching them to be more engaging, entertaining and persuasive.