March 30, 2016 – For Dummies®, the world’s bestselling reference series and a Wiley brand, will publish Employer Branding For Dummies, to be written by Richard Mosley, Universum’s Global Vice President of Strategy. The book will be published in conjunction with Universum and will give companies the tools they need to create and maintain their own distinctive and credible employer identity and snag the employees of their dreams. 

Readers of Employer Branding For Dummies will learn to: 

 •             Research what makes your company stand out

•              Perfect your talent sourcing techniques

•              Recruit and retain talent

•              Track key performance indicators to keep the ball rolling

 “We’re excited to publish Employer Branding For Dummies. Investing in effective employer branding is a proven way for companies to recruit and retain the best talent possible and we hope Employer Branding For Dummies will help employers do just that.”

Kathy Nebenhaus, Vice President and Publisher at Wiley. 

“We are pleased to partner with such a prestigious publisher as Wiley for this title. Employer Branding is becoming a strategic function for most employers and this book will even further the conversation about its importance.”

Petter Nylander, Global CEO, Universum

“Whatever size the company, I believe employer branding can help attract the talent needed to succeed, and I will do my best to ensure this new Dummies guide illuminates the way.”

Richard Mosley, Global Vice President of Strategy, Universum

The book will be available in November 2016 and will be available for purchase online and at retailers nationwide in both print and all e-book formats.

About the Author

Richard Mosley, Universum’s Global Vice President of Strategy, is widely recognized as a leading global authority on the subject of Employer Branding. He regularly chairs or delivers key note presentations at many of the world’s leading employer brand events, including the annual HR Core Lab / Future of Recruitment event in Barcelona, LinkedIn’s Talent Connect event in Europe, Glassdoor’s Employer Branding Summit in San Francisco, and Shanghai’s Employer Brand Summit. 

About For Dummies®

After 20 years, more than 250 million copies printed, and millions of e-books downloaded, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon…[it is] a sign of the times,” [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website, and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game, and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

About Universum:

Universum is the global leader in employer branding. Advising the leading employers in the world to better understand, attract and recruit talent. During our 25+ years we have established ourselves in 60 markets with 15 offices covering the world. Our solutions are actionable research, strategic advisory, data driven communication solutions - and being a pioneer in social media solutions in the world for talent branding, sourcing and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports, with 2,000 partner universities worldwide conducting research on the career and employer preferences of top talent. Universum surveys on an annual basis over 1,500,000 students and professionals worldwide. For more information, go to www.universumglobal.com

Contacts

For Dummies

Mike Onorato

201-748-5687 | [email protected]

For Universum

Jonas Barck, Global Director Media and Public Relations

+46706933388 | [email protected]