Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

ISBN: 978-1-119-27211-3
272 pages
September 2016
US $35.00 Add to Cart

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Business & Finance

September 15, 2016
Hoboken, NJ

Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

Designing a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation (Wiley; October 2016; $35; Paper; ISBN:  978-1-119-27211-3) provides a toolbox and many practical examples for business leaders looking to solidify their vision into an actionable strategy. Designed as a follow-up to Business Model Generation, this book contains more tools and skills to help you map your company's success. Visual techniques, applicable to any size business, guide you step-by-step through the stumbling blocks to help you apply the right tools and skills in a systematic fashion, and expert perspectives give you the insight you need to set yourself up for success.  Designing a Better Business includes the personal insights and experiences of over 30 designers and thought leaders. 

Designing a Better Business stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Designing a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. 

Designing a Better Business also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. 

Empower your team, your company, and yourself to deliver even more with the Designing a Better Business.

Designing a Better Business is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a full list of retailers, visit www.wiley.com/buy/9781119272113


Check out the book's website at http://designabetterbusiness.com/