Applied Cognitive PsychologyMore Press Releases related to this journal
Vol 28 (6 Issues in 2014)
Edited by: Graham Davies
Print ISSN: 0888-4080 Online ISSN: 1099-0720
Impact Factor: 1.469
The Unicycling Clown Phenomenon: Talking, Walking, and Driving with Cell Phone Users
WASHINGTON, D.C. —Everyone tends to float off into space once in a while and fail to see what is sitting there right in front of them. Recently researchers decided to put the theory of “inattentional blindness” to the test: the unicycling clown test. They documented real-world examples of people who were so distracted by their cell phone use that they failed to see the bizarre occurrence of a unicycling clown passing them on the street. The study is published in an upcoming issue of Applied Cognitive Psychology.
This study is published in the December 2009 issue of Applied Cognitive Psychology. Media wishing to receive a PDF of this article may contact firstname.lastname@example.org.
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Dr. Ira E. Hyman, Jr. is a Professor of Psychology at Western Washington University and has extensively studied and published on memory and cognition, and the creation of false childhood memories. Dr. Hyman can be reached for questions at Ira.Hyman@wwu.edu