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August 16, 2010

Wiley Expert Authors Signing at Booth During Search Engine Strategies Conference and Expo at San Francisco’s Moscone Center

San Francisco, CA  - The annual Search Engine Strategies (SES) Conference and Expo returns this year to the Moscone Center in San Francisco August 17th – 18th.  Now in its 12th year, the conference is the leading search and social marketing event of its kind.  The conference will draw thousands of marketers and agency professionals who will attend sessions and labs focused first and foremost on education (no sales pitches!) covering Search Marketing (including SEO, PPC management & Social Media), keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization and usability, in addition to high-level strategy, keynotes, an expo floor with 100+ companies, networking events, parties and more.

The extensive breadth of Wiley’s search engine and marketing books will be represented by key authors appearing at the publisher’s booth.  Wiley’s publishing program covers every aspect of online marketing strategies, with books about social media marketing, YouTube and video marketing, email marketing, web analytics, Google AdWords, blogging, Twitter, and SEO.  Every hour, another expert author will be at the Wiley booth signing their books which will be significantly marked down with a show discount.

Author Signings at Wiley Booth (#407)

TUESDAY

12 –  1 p.m.         Gradiva Couzin, author of Search Engine Optimization: An Hour a Day, 2nd Edition

1 – 2 p.m.            Bruce Clay, author of Search Engine Optimization All-in-One For Dummies

2 – 3 p.m.            Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day

3 – 4 p.m.            Brad Geddes, author of Advanced Google AdWords

4 – 5 p.m.            David Szetela, author of Pay-Per-Click Search Engine Marketing: An Hour a Day

6 – 7 p.m.            Bryan Eisenberg, author of Always Be Testing: The Complete Guide to Google Website Optimizer

 

WEDNESDAY

11 a.m.  – 12 p.m.             David Meerman Scott, author of The New Rules of Marketing and PR, and also Marketing Lessons from the Grateful Dead

12 – 1 p.m.                        Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

1 – 2 p.m.                          Kristopher Jones, author Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition

Avinash Kaushik, author of Web Analytics: An Hour a Day, and also Web Analytics 2.0  will also be doing  a signing at the Google Booth on Tuesday at 5:30 pm.

Click here for a full press release on Pay-Per-Click Search Engine Marketing: An Hour a Day, published August 9th, 2010 from Sybex, an imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

 

About SES

Incisive Media's SES is a leading global conference and training series focused on search engine marketing. Other Incisive Media resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness.

 

Wiley Books Available For Purchase at SES:

Web Analytics For Dummies

0470098244

Actionable Web Analytics: Using Data to Make Smart Business Decisions

0470124741

Web Analytics: An Hour a Day

0470130652

Landing Page Optimization

0470174625

Radically Transparent: Monitoring and Managing Reputations Online

0470190825

E-Mail Marketing For Dummies

0470190876

Search Engine Optimization: An Hour a Day, 2nd Edition

0470226641

Multichannel Marketing: Metrics and Methods for On and Offline Success

                                                  047023959X

Search Engine Optimization For Dummies, 3rd Edition

0470262702

Social Media Marketing For Dummies

0470289341

Always Be Testing: The Complete Guide to Google Website Optimizer

0470290633

Google AdSense For Dummies

                              047029289X

Social Media Marketing: An Hour a Day

0470344024

Web Marketing For Dummies, 2nd Edition

0470371811

Search Engine Optimization All-In-One For Dummies

0470379731

Email Marketing: An Hour a Day

0470386738

Gen BuY: How Tweens, Teens, and Twenty-Somethings are Revolutionizing Retail

0470400919

Social Media Bible: Tactics, Tools, and Strategies for Business Success

0470411554

Web Marketing All-In-One For Dummies

0470413980

Findability Formula: The Easy Non-Technical Approach to Search Engine Marketing

0470420901

Yahoo! Web Analytics: Tracking, Reporting and Analyzing for Data-Driven Insights

0470424249

Google AdWords For Dummies, 2nd Edition

0470455772

YouTube and Video Marketing: An Hour a Day

0470459697

Facebook Marketing For Dummies

0470487623

Pay-Per-Click Search Engine Marketing: An Hour a Day

0470488670

Local Online Advertising For Dummies

0470497424

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

0470499311

Advanced Google AdWords

0470500239

Landing Page Optimization For Dummies

0470502118

Get Seen: Online Video Secrets to Building Your Business

0470525460

Online Surveys For Dummies

                              047052796X

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

0470529393

Google Analytics 3rd Edition

0470531282

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

0470537191

New Rules of Marketing and PR:  How to Use Social Media, Blogs, News Releases, Online Video & Viral Marketing to Reach Buyers Directly, 2nd Edition

0470547812

The Networked Nonprofit: Connecting with Social Media to Drive Change

0470547979

140 Characters: A Style Guide for the Short Form

0470556137

Twitter Marketing For Dummies

0470561726

Twitter Marketing: An Hour a Day

0470562269

Advanced Web Metrics with Google Analytics, 2nd Edition

0470562315

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

0470563362

Social Media 101: Tactics and Tips to Develop Your Business Online

0470563419

Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback

0470563559

Blogging For Dummies, 3rd Edition

                              047056556X

BuddyPress For Dummies

0470568011

Facebook Marketing: An Hour a Day

0470569646

Teach Yourself Visually WordPress

                              047057092X

Engage!: The Complete Guide For Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

0470571098

Blogging All-In-One For Dummies

0470573775

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

0470578319

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

0470583789

WordPress For Dummies, 3rd Edition

0470592745

Open Leadership: How Social Technology Can Transform the Way You Lead

0470597267

KaChing: How to Run an Online Business That Pays and Pays

0470597674

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

                              047059926X

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

0470599278

The Buying Brain: Secrets for Selling to the Unconscious Mind

0470601779

Professional Blogging For Dummies

0470601795

Starting An Online Business For Dummies, 6th Edition

0470602104

Corporate Blogging For Dummies

0470604573

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, 2nd Edition

0470616342

Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition

0470620757

Twitter Tips, Tricks, and Tweets 2nd Edition

0470624663

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, Revised and Updated

0470635495

Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated

0470638842

Marketing Lessons from the Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History

0470900520

WordPress Bible

0470568135