Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers, but how do you use all of today's tools to create content that truly speaks to your audience?

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley; ISBN: 978-0-470-64828-5; December 2010; $24.95; Cloth) equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. Woven throughout are case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

• Learn what business can learn from the art of storytelling and the science of journalism
• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers
• Use social media and social tools to get your content and ideas shared as widely as possible
• Written by the Chief Content Officer of marketingprofs.com and founder of digitaldads.com

Content Rules streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would be customers to you. It walks you through the fundamentals of how to create bold stories, videos and blog posts. And then, once you’ve created the content, it tells you how to share it widely online to cultivate fans, arouse passion for your products or services and ignite your business.

 Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.