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Contact the Publicist
Contact the publicist:

Adrienne Fontaine

Publicist

afontain@wiley.com
(201) 748-5626

March 01, 2011

"Dummies Month” Celebrates 20 Years of “Making Everything Easier”

Hoboken, NJ

The first “For Dummies” book, DOS For Dummies, hit the shelves back in November 1991.  That initial 7500 unit print run launched what would become perhaps the most recognized brand in book publishing.   Since the 1991 launch, the “For Dummies” brand has expanded into a robust ‘how-to’ website, a B2B operation, mobile apps, eBooks, custom publishing and brand licensing programs (everything from guitar kits to GPS systems), social media fan pages, and much more.   Now, beginning March 1, a group of best-selling “For Dummies” authors will take to BlogTalkRadio’s Internet airwaves on a new “For Dummies” channel (http://www.blogtalkradio.com/fordummies). 

Over the next 31 days, known as “Dummies Month”, a variety of top authors will share not only tips in their areas of expertise, but they’ll also explain  how they became involved with the For Dummies brand and what the brand brand means to them.  Blockbuster authors scheduled to appear include:

  • Jim Lemke (Resumes For Dummies and Interviews For Dummies)
  • Marsha Collier (eBay For Dummies)
  • Shamash Alidina (Mindfulness For Dummies)
  • Dr. Joy Browne (Dating For Dummies)
  • Andy Rathbone (Windows 7 For Dummies)
  • Bob “Dr. Mac” LeVitus (iPad For Dummies)
  • Dr. Ruth Westheimer (Sex For Dummies)
  • and many more.

In addition to the BlogTalkRadio shows, “For Dummies” will celebrate 20 years of making everything easier with author interviews on national TV & radio as well as local events, consumer sweepstakes and  prize packages, exclusive giveaways on Dummies social media sites, retailer and library contests, Dummies Man special appearances, and participation in local, national, and industry events.