Search Engine Optimization (SEO) SecretsISBN: 978-0-470-55418-0
456 pages
March 2011
US $34.99 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. More Press Releases in: |
Media ToolkitContact Publicity to:
|
Search Engine Optimization (SEO) Secrets
Webmasters and content providers began optimizing sites for search engines in the mid-1990s. The process was simple. All webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. In no time, site owners recognized the value of having their sites highly ranked and visible in search engine results, creating an opportunity for specialists. Today, search engine optimization (SEO) is an art form blending together both technical expertise and content creation. For the first time, SEO expert, Danny Dover, is pulling back the curtain to the most effective SEO practices in his new book, SEARCH ENGINE OPTIMIZATION (SEO) SECRETS (Wiley; ISBN: 9780470554180; April 2011, $34.99). The book was created to be a highly actionable instructional resource, and it comes loaded with real life examples that demonstrate how real SEO Consultants work with Fortune 500 companies.
SEARCH ENGINE OPTIMIZATION (SEO) SECRETS helps professionals take their Internet marketing skills to the next level as they gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. Some of the important topics that are covered in this book include how to:
- Perform a professional SEO website audit
- Manage rank for competitive terms
- Spy on your competitors ranking techniques
- Get SEO changes implemented in the complex hierarchies of real businesses
Additionally, the supplemental website includes SEO code downloads, example websites, interviews, SEO cheat sheets, community building features that can help supplement these resources, and more.
As the world's information and businesses move online, search engine rankings become a vital metric of success. Most online marketers already have access to the basic information required to perform SEO through hundreds of websites that discuss the basics. In order to succeed in this increasingly competitive field, SEOs need the skills that currently only the best SEO consultants have. SEARCH ENGINE OPTIMIZATION (SEO) SECRETS teaches these internet marketers how to take their skill-set to the next level. This book reveals the tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases.
ABOUT THE AUTHORS:
Danny Dover is a Search Engine Optimization consultant at SEOmoz Inc., a leading Internet Marketing firm. He specializes in enterprise level SEO consulting and has been successful in helping clients rank for some of the internet's most competitive search phrases. Outside of consulting, Danny is known for his many articles and blog posts on how to learn SEO and succeed in Web 2.0. His work has been translated into Chinese, Hebrew, Spanish and has been republished in various formats around the world.
Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. At Intrapromote's blog and ClickZ.com, he's written over 200 articles and posts on SEO strategy and techniques, many of which focus on architecture's effects on the crawling and indexing processes. Erik lives in Indianapolis with his wife and three children.
About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.
Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.