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Strategic Marketing (64)

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Wiley Titles in Strategic Marketing

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Advanced Brand Management: From Vision to Valuation
by Paul Temporal
April 2002, Hardcover
US $34.95 Add to Cart
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The Art & Science of Interpreting Market Research Evidence
by D. V. L. Smith, J. H. Fletcher
May 2004, Hardcover (E-Book also available)
US $75.00 Add to Cart
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, Revised Edition
by Norman M. Bradburn, Seymour Sudman, Brian Wansink
April 2004, Paperback, Jossey-Bass (E-Book also available)
US $40.00 Add to Cart
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Big M, little m Marketing: New Strategies for a New Asia
by David Ketchum
October 2003, Hardcover
US $34.95 Add to Cart
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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
by John Grant
May 2006, Hardcover (E-Book also available)
US $60.00 Add to Cart
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Brand Spirit: How Cause Related Marketing Builds Brands
by Hamish Pringle, Marjorie Thompson
June 1999, Hardcover
US $80.00 Add to Cart
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Brand Spirit: How Cause Related Marketing Builds Brands
by Hamish Pringle, Marjorie Thompson
March 2001, Paperback
US $50.00 Add to Cart
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The Brandgym: A Practical Workout for Boosting Brand and Business
by David Taylor
December 2002, Hardcover (E-Book also available)
US $45.00 Add to Cart
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Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
by Roy Langmaid, Mac Andrews
December 2003, Hardcover (E-Book also available)
US $75.00 Add to Cart
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Bringing Technology to Market: Trends, Cases, Solutions
by Olaf Plötner (Editor), Robert E. Spekman (Editor)
June 2007, Hardcover
US $85.00 Add to Cart
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Building Brands & Believers : How to Connect with Consumers Using Archetypes
by Kent Wertime
January 2003, Hardcover
US $34.95 Add to Cart
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis, Michael Dunn, David A. Aaker (Foreword by)
October 2002, Hardcover, Jossey-Bass
US $29.95 Add to Cart
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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
by John Bradley
June 2008, Hardcover
US $49.95 Add to Cart
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Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind
by Jan Hofmeyr, Butch Rice
March 2001, Hardcover
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Competitive Branding: Winning in the Market Place with Value-Added Brands
by Torsten H. Nilson
October 1998, Hardcover
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Conversations with Marketing Masters
by Laura Mazur, Louella Miles
March 2007, Hardcover (E-Book also available)
US $49.95 Add to Cart
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Creating Market Insight: How firms create value from market understanding
by Dr. Brian Smith, Paul Raspin
June 2008, Hardcover
US $60.00 Add to Cart
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Creativity (Un) Limited: Thinking Inside the Box for Business Innovation
by Prof. Micael Dahlen
November 2008, Hardcover
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Critical Marketing: Issues in Contemporary Marketing
by Mark Tadajewski (Editor), Douglas Brownlie (Editor)
May 2008, Paperback
US $70.00 Add to Cart
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Customize the Brand : Make it more desirable and profitable
by Torsten H. Nilson
December 2002, Hardcover (E-Book also available)
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