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Introductory Marketing (13)

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Wiley Titles in Introductory Marketing

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Changing the Channel : How to Get Rich With Multi-Channel Marketing
by Michael Masterson, MaryEllen Tribby
October 2008, Hardcover
US $24.95 Add to Cart
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Introducing Marketing Research
by Paul Baines, Bal Chansarkar
June 2002, Paperback
US $60.00 Add to Cart
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Marketing Express, 2nd edition
by John L. Mariotti
June 2006, Paperback, Capstone
US $19.95 Add to Cart
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Marketing for Engineers, Scientists and Technologists
by Tony Curtis
May 2008, Paperback
US $70.00 Add to Cart
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
by Philip Kotler
March 2003, Hardcover (E-Book also available)
US $27.95 Add to Cart
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Marketing Unwrapped
by Ray Perry
November 2001, Paperback
US $60.00 Add to Cart
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One Stop Marketing
by Jonathan Trivers
August 1996, Paperback
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One Stop Marketing
by Jonathan Trivers
September 1996, Hardcover
US $75.00 Add to Cart
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Power Brands: Measuring, Making and Managing Brand Success
by Hajo Riesenbeck, Jesko Perrey
March 2007, Hardcover
US $60.00 Add to Cart
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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
by Mal Warwick
March 2003, Paperback, Jossey-Bass (E-Book also available)
US $30.00 Add to Cart
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Wiley Pathways Marketing, 1st Edition
by Alexander Hiam
with Linda G. Rastelli
August 2006, Paperback
US $54.95 Add to Cart
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Wired Marketing: Energizing Business for e-Commerce
by Glenn Hardaker, Gary Graham
June 2001, Paperback
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Work the Web, E-marketing
by Simon Collin
January 2001, Paperback