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Proposal Guidelines for Global Education

For your proposal to our Global Education business, please include the following:

Product Vision

  1. Vision: Explain your vision and how it will benefit instructors and students in this course. Include your goals for the project, the challenges you are trying to address in a new way, and information about the major themes and approach.
  2. Opportunity: Describe the unmet needs in your discipline that your project will fulfill. What major challenges do instructors teaching this course face? What obstacles do students encounter trying to learn the material in the course?
  3. Audience: Identify the intended audience (majors, non-majors, etc.), including the type of faculty and student who will most benefit from your project. Specify the level (freshman, senior, graduate, etc.) and type of school (universities, community colleges, continuing ed, career colleges, etc.). Within the non-Global Education audience (e.g. corporate training, adult learning, continuing professional education), are there segments for which your project will be particularly valuable?
  4. Format: How do you envision the balance between print and media? How will the product content be presented to the student?
  5. Unique characteristics: What are the unique aspects and strengths of your product? What unique value does it provide that competitors do not? Explain not only how your project is different, but how it is better.
  6. Environment: Explain how your product will be used for teaching?in a traditional classroom, in an online-only course, or in combination. How will your product suit these different teaching environments?

Learning Design

By learning design, we refer to the way in which you foresee your project being used. Consider how students are likely to read, scan, or otherwise interact with the content, and include the following information:

  1. Overall experience: Beyond the printed page, what elements are needed to provide an ideal learning experience? Consider text, exercises, problem sets, animations, video clips, interactive material, etc.
  2. Learning elements: Identify what elements you will include in the product and how students and instructors will assess learning (including learning outcomes) through examples, cases studies, review questions, objectives, projects, simulations, supporting online components, etc. Why have you chosen the particular pedagogical features you will include?
  3. Customization: Imagine that your product may be customized by faculty. How can the content be constructed so that it can be flexible, reorganized, or added to? Can 'search' opportunities be developed within your content?
  4. Visuals: Describe what visual illustration program you envision, considering both the print and online offering. Approximately how many photographs, line drawings, animations, and videos will be needed to enhance learning? Are there any special considerations that are necessary to prepare the most effective product?

Product Outline

  • Please prepare an outline of your product, with a table of contents including chapter titles, chapter headings and sub-headings, if possible.
  • Consider objectives, student outcomes, and opportunity for student engagement.
  • As needed, include brief paragraphs or statements to explain what you consider to be important, significant, or unique.
  • Discuss and clearly define the components of print and media associated with your title.

Additional Information

  • Include a detailed and current vita with your proposal.
  • Identify the text you currently use, and why you chose it.
  • If there has been no new text for this course in some time, explain why you think this is so. If one or two texts dominate the market, describe what makes them maintain this position. Tell us how your product will succeed by being better than or different from the competition.
  • If you have done any market research of your own for this project, please include a brief summary of your findings, and let us know if you have class-tested your material.

Helpful Resources