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13 matches for "David A. Aaker"

Marketing Research, 12th Edition (EHEP003646) cover image
Textbook
by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
January 2016, ©2016
Visit the Companion Sites
Instructors
Marketing Research, 12th Edition
Students
Marketing Research, 12th Edition
Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Visit the Companion Sites
Instructors
Strategic Market Management, 10th Edition
Students
Strategic Market Management, 10th Edition
Three Threats to Brand Relevance: Strategies That Work (1118658027) cover image
E-book
by David A. Aaker
April 2013, E-book
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover (E-book also available)
Visit the Companion Sites
Instructors
Brand Relevance: Making Competitors Irrelevant
US $32.95 Buy
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (0470388382) cover image
by Scott M. Davis, Philip Kotler (Foreword by)
May 2009, Hardcover (E-book also available)
US $34.95 Buy
Strategic Market Management, 11th Edition (1119392225) cover image
Textbook
by David A. Aaker
September 2017, ©2017, E-book
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (0787962554) cover image
by Scott M. Davis, Michael Dunn, David A. Aaker (Foreword by)
October 2002, Hardcover
US $29.95 Buy
Developing Business Strategies, 6th Edition (0471064114) cover image
by David A. Aaker
August 2001, Hardcover
Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (0470824492) cover image
by Paul Temporal
March 2010, Hardcover
US $46.00 Buy
Conversations with Marketing Masters (0470025913) cover image
by Laura Mazur, Louella Miles
March 2007, Hardcover (E-book also available)
US $60.00 Buy
Marketing Express, 2nd Edition (1841127043) cover image
by John L. Mariotti
May 2006, Paperback
US $19.95 Buy
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value (047135659X) cover image
by Lynn B. Upshaw, Earl L. Taylor
September 2000, Hardcover
Branding: Marketing 04.08 (1841124109) cover image
by Steve Coomber
March 2002, Paperback (E-book also available)