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15 matches for "David A. Aaker"

Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Visit the Companion Sites
Instructors
Strategic Market Management, 10th Edition
Students
Strategic Market Management, 10th Edition
Marketing Research, 11th Edition (EHEP002476) cover image
Textbook
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
Visit the Companion Sites
Instructors
Marketing Research, 11th Edition
Students
Marketing Research, 11th Edition
Strategic Market Management, 9th Edition (EHEP000238) cover image
Textbook
by David A. Aaker
December 2009, ©2011
Visit the Companion Sites
Instructors
Strategic Market Management, 9th Edition
Students
Strategic Market Management, 9th Edition
Marketing Research, 10th Edition (EHEP000239) cover image
Textbook
by David A. Aaker, V. Kumar, George S. Day, Robert Leone
December 2009, ©2010
Visit the Companion Sites
Instructors
Marketing Research, 10th Edition
Students
Marketing Research, 10th Edition
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover (E-book also available)
Visit the Companion Sites
Instructors
Brand Relevance: Making Competitors Irrelevant
US $32.95 Buy
Three Threats to Brand Relevance: Strategies That Work (1118658027) cover image
E-book
by David A. Aaker
April 2013, E-book
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (0470388382) cover image
by Scott M. Davis, Philip Kotler (Foreword by)
May 2009, Hardcover (E-book also available)
US $34.95 Buy
Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (0470824492) cover image
by Paul Temporal
March 2010, Hardcover (E-book also available)
US $42.00 Buy
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (0787962554) cover image
by Scott M. Davis, Michael Dunn, David A. Aaker (Foreword by)
October 2002, Hardcover
US $29.95 Buy
Developing Business Strategies, 6th Edition (0471064114) cover image
by David A. Aaker
August 2001, Hardcover
Conversations with Marketing Masters (0470025913) cover image
by Laura Mazur, Louella Miles
March 2007, Hardcover (E-book also available)
US $55.00 Buy
Marketing Express, 2nd Edition (1841127043) cover image
by John L. Mariotti
May 2006, Paperback
US $19.95 Buy
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value (047135659X) cover image
by Lynn B. Upshaw, Earl L. Taylor
September 2000, Hardcover
Branding: Marketing 04.08 (1841124109) cover image
by Steve Coomber
March 2002, Paperback (E-book also available)
Brand Management 101: 101 Lessons from Real-World Marketing (0470822295) cover image
by Mainak Dhar
May 2007, Paperback
US $27.00 Buy