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18 matches for "David A. Aaker"

Marketing Research, 11th Edition (EHEP002476) cover image
Textbook
Marketing Research, 11th Edition
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
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Instructors
Marketing Research, 11th Edition
Instructor Companion Site
Students
Marketing Research, 11th Edition
Student Companion Site
Strategic Market Management, 9th Edition (EHEP000238) cover image
Textbook
Strategic Market Management, 9th Edition
by David A. Aaker
December 2009, ©2011
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Instructors
Strategic Market Management, 9th Edition
Instructor Companion Site
Students
Strategic Market Management, 9th Edition
Student Companion Site
Marketing Research, 10th Edition (EHEP000239) cover image
Textbook
Marketing Research, 10th Edition
by David A. Aaker, V. Kumar, George S. Day, Robert Leone
December 2009, ©2010
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Instructors
Marketing Research, 10th Edition
Instructor Companion Site
Students
Marketing Research, 10th Edition
Student Companion Site
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
January 2011, ©2011, Hardcover (E-book also available)
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Instructors
Brand Relevance: Making Competitors Irrelevant
Instructor Companion Site
US $32.95 Add to Cart
Three Threats to Brand Relevance: Strategies That Work (1118658027) cover image
E-book
Three Threats to Brand Relevance: Strategies That Work
by David A. Aaker
April 2013, E-book
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (0470388382) cover image
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders
by Scott M. Davis, Philip Kotler (Foreword by)
May 2009, Hardcover (E-book also available)
US $34.95 Add to Cart
Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (0470824492) cover image
Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition
by Paul Temporal
March 2010, Hardcover (E-book also available)
US $39.95 Add to Cart
Strategic Market Management, 10th Edition (1118582861) cover image
Strategic Market Management, 10th Edition
by David A. Aaker
October 2013, Paperback
Essentials of Marketing Research, 2nd Edition (047141235X) cover image
Textbook
Essentials of Marketing Research, 2nd Edition
by V. Kumar, David A. Aaker, George S. Day
November 2001, ©2002, Hardcover
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Instructors
Essentials of Marketing Research, 2nd Edition
Instructor Companion Site
Students
Essentials of Marketing Research, 2nd Edition
Student Companion Site
US $164.95 Add to Cart
Essentials of Marketing Research, 2nd Edition (0470052023) cover image
Textbook
Essentials of Marketing Research, 2nd Edition
by V. Kumar, David A. Aaker, George S. Day
March 2006, ©2002, E-book
US $124.95 Add to Cart
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (0787962554) cover image
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis, Michael Dunn, David A. Aaker (Foreword by)
October 2002, Hardcover
US $29.95 Add to Cart
Developing Business Strategies, 6th Edition (0471064114) cover image
Developing Business Strategies, 6th Edition
by David A. Aaker
August 2001, Hardcover
Strategic Market Management, European Edition (0470727926) cover image
Textbook
Strategic Market Management, European Edition
by David A. Aaker, Damien McLoughlin
July 2011, ©2007, E-book
Conversations with Marketing Masters (0470025913) cover image
Conversations with Marketing Masters
by Laura Mazur, Louella Miles
March 2007, Hardcover (E-book also available)
US $55.00 Add to Cart
Marketing Express, 2nd edition (1841127043) cover image
Marketing Express, 2nd edition
by John L. Mariotti
May 2006, Paperback
US $19.95 Add to Cart
Branding (1841124109) cover image
Branding
by Steve Coomber
March 2002, Paperback (E-book also available)
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value (047135659X) cover image
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw, Earl L. Taylor
September 2000, Hardcover
Brand Management 101: 101 Lessons from Real-World Marketing (0470822295) cover image
Brand Management 101: 101 Lessons from Real-World Marketing
by Mainak Dhar
May 2007, Paperback